In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

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How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Provacative Research Works

If you want to double your business, then you need... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

What Our CAT Taught Me About Marketing!

Toby is one of our two family pets (both cats).... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

10 Important Steps to Mail Order Success

There are a number of difficulties a beginning entrepreneur may... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

Make It A Threesome

What if -- every time you had a networking appointment... Read More

The Importance of a Marketing Plan

There aren't many things in life that you would get... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again.... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More