Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:


Digital River buys Journey Education Marketing
The Associated Press
MINNEAPOLIS — Digital River Inc. on Tuesday said that it has bought online software and book retailer Journey Education Marketing Inc. for an undisclosed ...

and more »


Christian Science Monitor

How Gwyneth Paltrow helped a cookbook find its groove
Christian Science Monitor
I had, and paid for, a big book launch party. Supporting any product or business with marketing is a full-time job. After the initial launch, I reached out ...

and more »


Larry Ellison 'has just recruited a general from the enemy,' analyst says
MarketWatch
He noted that Hurd will be taking on Phillips' role, which was largely focused on "sales and marketing but not finance and operations. ...

and more »


Our Hula Hoop President
FOXNews
Looked at through the marketing lens, the classic fad pattern is easy to see. 1) Sudden and unjustifiable adulation and excitement for the product and the ...

and more »


SYS-CON Media (press release) (blog)

Win Copies of Scott Stratten's “UnMarketing: Stop Marketing. Start Engaging”
Marketing Pilgrim (blog)
Instead, he's known as the “UnMarketer” and his book UnMarketing: Stop Marketing. Start Engaging, just hit bookstores today. I had the pleasure of seeing ...
Un-MarketingSYS-CON Media (press release) (blog)

all 2 news articles »


StarkSilverCreek (blog)

Kindle wins e-reader battle versus iPad: survey
International Business Times
According to the survey, Amazon was seen as the likely victor in an e-book marketing battle with Apple - though by a very small 2 percent margin. ...
In a Straight e-reader Fight, Kindle Beats the iPadMarketwire (press release)

all 35 news articles »


Wired News

In "Zero History," William Gibson gets inside the military-fashion PR complex
io9
The problem is that he usually wants to take brilliant if obscure works of art and turn them into car commercials or guerrilla marketing strategies. ...
William Gibson On the Future of Publishing: Made to Order BooksWall Street Journal (blog)
William Gibson on His New Novel, 'Zero History' and the Dangers of Writing ...Wall Street Journal (blog)
William GibsonA.V. Club Chicago
Wired News -Big Issue in Scotland
all 13 news articles »


Telegraph.co.uk (blog)

Hawking book explains creation of universe minus God
USA Today
"Some people criticize this as using God as a marketing technique. There is some validity to that view, but also some unfairness," Fahy adds. ...
Stephen Hawking's Not-God Conclusion & the Religious ResponseBeliefnet.com (blog)

all 169 news articles »


Blogcritics.org (blog)

Digital Book World Conference and Consumer Electronics Show: Past and Present
Blogcritics.org (blog)
... changing digital book business. It had three main themes: Evolving the Business Model, EBooks: Opportunity or Threat, and Marketing in the Digital Age. ...
How to Self Publish and Market an eBook on AmazonGood E-Reader (blog)

all 4 news articles »


Book gives insight to stately Neenah home
Appleton Post Crescent
Melanie Roth, marketing coordinator for Wisconsin Historical Society Press, said the houses were built between 1854 and 1939 and "are a mix of public ...

and more »

Google News

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Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Promotion - Credibility Extras

For many of us, marketing our titles is one of... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail... Read More

Why Writers Dont Do a Book Signing

Whenever someone suggests you do a book signing and you... Read More

8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or... Read More

Book Signing for Experts

Think of your book on the bookstore shelf trying to... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Marketing for Writers When Writing Just Isnt Enough

Many writers write for the experience. Others dream of having... Read More

How To Market A Suspense Novel In An Online Multimedia Format

If you haven't heard of the author C.F. Jackson or... Read More

How to Get More Readers For Your Book

Marketing your own book can seem like a scary task.... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Poetry Chapbooks: Ten Tips for Promotion

There are several ways of publishing your chapbook. You can... Read More

Book Events - Make Yours Successful

A book event (a book signing) is a popular way... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More